One for One™ Lobster Sustainability Program
Committed to sustainability, we help to fund the world's largest Homarus americanus lobster hatcheries and speed the release of Stage IV juvenile lobsters into the wild. Under the One for One™program, annual funding is extended to partner hatcheries that have placed over one and a half million juvenile lobsters, with significantly higher survival rates, back into the ocean. The purchase of each lobster or lobster product returns one juvenile lobster back into the ocean, with a future One for One™ goal to place one juvenile into the wild for each lobster harvested. Work is continuing on marketing the One for One™ lobster initiative and directing a percentage of future profits back into increased stock enhancement.